If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.
Taylor Swift and Travis Kelce stepped out on Thursday night in Sunrise, Fla., for game four of the Stanley Cup Final. The couple watched on from their seats as the Florida Panthers took on the Edmonton Oilers, with the Oilers defeating the Panthers to tie the series 2-2.
For the sporting event, Swift and Kelce opted for complementary attire reminiscent of Kelce’s Kansas City Chiefs colors, this time with nods to the Florida Panthers uniform tones. Swift styled a neutral beige track jacket with coordinated pull-on shorts courtesy of Area, one of the “Fortnight” singer’s go-to brands.
Related Articles
The high-waisted shorts and jacket included crystal-studded embellishments as well as defined zippers. She coordinated her attire with beige Prada heeled ankle boots and carried a Chanel bag in black. Swift also accessorized with jewelry pieces courtesy of such labels as Da Beers, Tiffany and Wove x Michelle Wi.
You May Also Like
When it came to her glam, Swift favored retro winged black eyeliner and her signature bold red lip, which served to complement her partner’s attire. Kelce went sporty, wearing a red sweatshirt with coordinated shorts and a baseball hat.
Among her preferred brands and labels, Swift specifically styles Area attire for nights out. Last January, the singer wore a skirt suit look with ’90s flair, featuring a cropped jacket with an oversize lapel and a gold chain and black gemstone detail at the front.
Swift’s style and accessory choices have led to major impacts for brands in popularity and revenue. In October 2024, Swift added Fazit Beauty shimmering freckles to her makeup for a Kansas City Chiefs game. “In the last 12 hours, sales and web traffic have skyrocketed by over 1,000 percent,” Fazit Beauty cofounder Aliett Buttelman told WWD via email, regarding the swell of interest the brand saw after Swift added the makeup effect to her Vivienne Westwood ensemble.
“Urban Outfitters sold out yesterday, and now, every retailer is reaching out to us.” The Taylor Swift effect has continued to drive revenue for brands the singer has worn over the course of the last few years.
Area experienced the Taylor Swift effect in October 2024. After Swift attended a Chiefs game in one of the brand’s crystal-cut shorts, the piece went out of stock on Farfetch, Mode Sens and other shopping platforms.
Shop Similar Area Coordinates
Area Crystal-Embellished Track Jacket
Price upon publish date of this article: $995
Area Crystal-Embellished Track Short
Price upon publish date of this article: $595