Christina Aguilera is the latest celebrity to endorse Xeomin, a Botox alternative that also counts Joe Jonas and Teyana Taylor as ambassadors.
Created by Merz Aesthetics, Xeomin is an injectable anti-wrinkle formula that is suitable for the treatment of moderate to severe frown lines between the eyebrows. The Grammy-winning singer appears in the brand’s new national “Beauty on Your Terms” campaign.
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“As a performer, finding time for myself during my hectic performance schedule is vital,” Aguilera said to WWD. “Xeomin makes it easy to prioritize an effective treatment regimen that maintains my desired look and fits seamlessly into my schedule. This is one of the reasons why the Xeomin ‘Beauty on Your Terms’ campaign especially resonated with me; it represents implementing a regimen that embraces prioritizing oneself; however that may be.”
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Xeomin marks Aguilera’s first endorsement in the aesthetics space.
“As one of the most powerful and iconic voices of our time, Christina Aguilera personifies our ‘Beauty on Your Terms’ mission,” said Patrick Urban, Merz Aesthetics president, North America, in a statement. “Our trailblazing marketing collaborations have reached a new audience. With the U.S. aesthetics market expanding at a rapid pace among adult Gen Z and Millennials, we’re focused on empowering women and men with the freedom to make the aesthetic choices that help them maintain their self-confidence.”
The singer recently fronted a campaign for the Nintendo Switch gaming console, and she’s also been a spokesmodel for luxury brands like Versace and Stephen Webster.