Chloe Fineman is taking her comedic talents to the small screen for a new makeup ad.
The “Saturday Night Live” cast member teamed up with Maybelline to showcase the brand’s Tattoo Studio Ink Pen Liquid Liner in a campaign titled “Ugly Cry, Perfect Liner.” The 30-second-long digital campaign sees Fineman in a ’90s-inspired music video, with her Maybelline eyeliner not budging through the intense rain and her tears.
Fineman embraces nostalgia with her outfit as well, wearing a backless sequin top and a pair of silver baggy pants in the campaign. Her hair followed the aesthetic, with a bright pink style with blond roots. She’s even singing in the campaign, with lyrics including, “You know why I can’t ugly cry? Though I try but my eye looks so pretty,” then adding “Is it just me? It’s my tattoo liner baby.”
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“We’re thrilled to be partnering with Chloe for our new Tattoo Studio Ink Liner campaign, leaning into her engaging personality, and the ‘cry-proof’ nature of the product. Chloe was the perfect partner for the Ugly Cry campaign, bringing a comedic twist to showcase the product’s long-lasting formula, through thick and thin,” Fernando Febres, the assistant vice president of US Marketing for Maybelline New York said in a press release.
According to the brand, the Tattoo Studio Ink Pen Liquid Liner features a precise brush tip with 350 bristles intended for an easy glide-on application and a saturated color payoff. It is waterproof, fade-resistant and long-lasting. The liner offers 24 hours of intense jet-black lines without flaking or smudging.