Two longstanding brands, Dr. Scholl’s Shoes and Wrangler, have teamed up to create a limited-edition collection with Western inspiration, which launched Tuesday, and it includes five of Dr. Scholl’s signature footwear styles.
The Original Wrangler reimagines the Original Sandal, a style dating back to 1959, with bronzed metallic hardware and a strap in leather, calf hair or denim. Meanwhile, the Original Rodeo is a retro wooden platform with bronzed hardware, offered in white leather or calf hair. Next up, the Original Ranch is a vintage-inspired wood clog crafted with soft suede and leather uppers with eyelet cutouts.
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In a sporty entry, the Time Off Max takes Dr. Scholl’s trendy sneaker and gives it a platform update, complete with white and light blue denim uppers. Lastly, in the shoe department, the So Wrangler is a Western-style slide sandal featuring iconic bronze buckles and white or black denim. The collection also includes the Denim Leather Trim Jacket.
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The Dr. Scholl’s x Wrangler collection can be shopped online at wrangler.com and drschollsshoes.com, with pricing for the shoes set between $80 to $200, while the jacket, only at wrangler.com, is priced at $149.99.
“Nostalgic footwear is having a massive moment in fashion right now, and Dr. Scholl’s is at the very center of that revival,” said Holly Wheeler, vice president of global brand marketing at Kontoor Brands, in a statement. “When you picture the quintessential summer uniform, it’s a pair of our classic Wrangler denim cut-off shorts styled effortlessly with the Dr. Scholl’s Original Sandal. This partnership makes perfect sense right now because we’re uniting two authentic heritage staples to create a head-to-toe look that feels deeply familiar, yet incredibly relevant for today’s consumers.”
“Dr. Scholl’s and Wrangler are two American heritage brands rooted in comfort and freedom of expression,” said Katie Moore, vice president of design for Dr. Scholl’s Shoes, in a statement. “This collab is the perfect combination of the iconic comfort Dr. Scholl’s is known for with Wrangler’s signature Western vibes. Featuring everything from nostalgic wood-soled sandals and clogs to fresh takes on the viral Time Off sneaker, these styles perfectly capture what’s trending in fashion right now. Special touches like Western-inspired metallic buckles and rivets, cow-printed calf hair, perforated leathers and Wrangler denim fabrics make this a collab you can’t miss.”
This collaboration follows the announcement in July that Genesco Brands Group entered into a multiyear licensing agreement with Kontoor Brands to design, source and market men’s, women’s and children’s footwear for the Wrangler brand. Wrangler footwear then made its FFANY debut with a collection including four categories.