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Crocs and G-Shock are letting you wear your watch on your shoes — a glow-in-the-dark pair. The footwear and lifestyle brand is expanding its expansive roster of collaborators with its first-ever partnership with G-Shock.
The brands have worked together on a limited-edition collection featuring the debut of a glow-in-the-dark version of the Crocs Echo Wave silhouette, a popular style that is lightweight and features a digitally-inspired sculpted design.
Crocs x G-Shock Echo Wave Bundle
The new shoe showcases a custom marble ankle strap taking inspiration from the durability and precision of the Casio-owned brand’s craftsmanship. But this drop isn’t just offering a pair of shoes — the collection also includes a modular watch case that can be sported on the wrist or snapped into a Crocs Echo Wave style. The watch case can be removed and incorporated into the clog’s rivet system, allowing customers versatility in how they style a watch.
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The timepiece features a shock-resistant structure, 200-meter water resistance, world time including 48 cities and 31 time zones, a 1/100-second stopwatch, a countdown timer, five daily alarms and a Super Illuminator double LED light. The G-Shock Echo Wave Bundle is marked at a price of $200 and will become available on May 27 on Crocs.com.
The collection comes after an announcement last year that Crocs was looking to delve deeper into the accessories realm with the help of a licensing deal with Concept One Accessories. Backpacks, handbags and more molded-style products are a part of this partnership.
Crocs is known to think outside the box when it comes to collaborations, tapping into all kinds of markets and fanbases. In 2025, the company has released collections with fashion designer Simone Rocha (showcasing crystal and pearl-adorned styles); the longstanding British brand Barbour (unveiling earthy tartan designs); and Juicy Couture (getting in on Y2K nostalgia).
Find more collaborations in the gallery below.