Asics North America kicked off fiscal 2026 on a high note delivering its fourth consecutive quarterly profit in the first quarter of the year.
On Wednesday, the Japanese athletic company said net sales in North America in the first quarter of 2026 grew 23 percent to 48.2 billion yen (about $305.2 million), up from 39.1 billion yen (about $248.0 million) the same time the prior year due to the strong sales in all categories.
The company noted that all three North American regions produced double-digit growth to start the year, with the U.S. up 19.4 percent, Canada up 11.1 percent and Mexico up 26.3 percent.
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Asics added that the region’s sustained focus on the wholesale channel continues to maintain strong results while deepening key account relationships. Within the first quarter of 2026, the U.S. saw considerable success, generating 41.6 percent growth compared to the same period last year. Both Canada and Mexico produced strong double-digit growth in the channel compared to Q1 2025.
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As for the run specialty trade channel, Asics noted that the segment continued to build on the success of recent years growing 34.9 percent compared to the first quarter of 2025. The brand’s Blast footwear franchise, comprised of Novablast, Sonicblast, Superblast and Megablast shoes, generated a sales increase of 92.4 percent compared to the same period last year. In March, Asics launched the Superblast 3, the first update to the consumer favorite training shoe since 2024.
In addition, the sportstyle category continued its rapid growth, up 92.1 percent growth in the wholesale channel compared to Q1 2025. Further, the demand for Asics’ sportstyle products remained strong across boutique and athletic specialty/sporting goods stores, the company said. Both the Gel-1130 and Gel-NYC footwear models produced triple-digit growth, followed closely by high double-digit growth of the Gel- Kayano footwear franchise compared to the same period in 2025.
Koichiro Kodama, president and chief executive officer of Asics North America, said in a statement that the “strong reception” to this year’s product introductions across categories is a testament to Asics’ legacy of innovation.
“As we move forward, we are energized by the opportunities ahead in performance run, sportstyle, and core performance sports categories,” Kodama said. “Our commitment to delivering best in class products to consumers through our partners remains at the forefront of our business and we will continue to service our key account partners across all channels.”
This new regional data comes at the same time that Asics Corporation noted that the company saw overall net sales of 270.3 billion yen (about $1.71 billion) for the first quarter of 2026, up 29.7 percent from 208.3 billion yen (about $1.32 billion) in Q1 2025. Profit in Q1 grew 36.5 percent to 60.8 billion yen, up from 44.5 billion yen the same time last year.