KidSuper has teamed with Bravado to help celebrate the release of the Rolling Stones’ 31st studio album, “Hackney Diamonds,” slated to come on Oct. 20.
The buzzy apparel brand created by Brooklyn-based Colm Dillane has designed two limited-edition Rolling Stones x KidSuper CDs and cassettes featuring the band’s iconic tongue logo as well as a selection of apparel including T-shirts, hooded sweats, hats and other accessories.
“I’ve been a fan of the Rolling Stones since I was a kid, so when the opportunity came to support the release of their new studio album, I couldn’t turn it down,” said Dillane.
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“The iconic logo, which I designed using fingerprint artwork, represents the spirit of rock ‘n’ roll, and how many people have been touched by the band’s music over their incredible 60-year history. It was important to me through the creative process, that we fused this spirit and celebration with the KidSuper energy and reflected this in the designs. I’m so proud with how the collection turned out and am excited for fans to get their hands on it,” he added.
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Matt Young, president of Bravado, Universal Music Group’s brand management company, said: “This incredible collaboration has been a true meeting of the minds between one of the most iconic bands in history and KidSuper’s innovative and artistic perspective. We’re excited to have fans around the world enjoy this collection as much as we do.”
The music and the collection will be sold exclusively in The Rolling Stones’ flagship RS No.9 retail location in London’s Carnaby neighborhood, as well as the soon-to-open RS No.9 Harajuku in Tokyo, and the RS No.9 pop-up stores in New York City and Los Angeles. The collection will also be available to purchase online from the RS No.9 e-commerce site starting on Oct. 20.
Retail prices range from $14 to $105.