Latest in Intimates
Megan Fox’s Frederick’s of Hollywood Collection to Enter Forever 21
It's another strategy from Authentic Brands Group to reinvent the intimate apparel brand.
Sock It to Me Expands Assortment
The Portland-based innerwear brand has carved out a niche for itself with funky socks and a can-do ethos.
Chanel Iman, Shanina Shaik Lend Point of View to Beach Bunny
The models have each designed limited-edition capsules for the swimsuit brand, set for release in May.
Intimate Apparel Brands Target Bigger Market at CurveNY
Whether extending sizes or creating multiuse pieces that could second as ready-to-wear, the innerwear…
Jockey Introduces Retro Stripe Collection With Influencer Campaign
The underwear and apparel brand is looking to its heritage for its newest assortment and relying on Instagram…
Nearly Nudes Relaunches on the Home Shopping Network
The shapewear brand, which was acquired by Delta Galil in 2010, is going to now be distributed via the Home…
Komar Partners With Dreamwave on Carole Hochman Swimwear
The Jersey City, N.J.-based company has signed a licensing agreement with Dreamwave to design, manufacture…
Consumer Focus Takes Hold at SIL
Heritage lingerie brands are moving away from a discourse based on seduction in order to better target…
Aly Raisman, Yara Shahidi and Rachel Platten Named #AerieReal Role Models
These women, along with current Role Model Iskra Lawrence, will design product and appear in Aerie's spring…
Former Fashion Editors’ Sleepwear Line Sets Up Shop in the U.S.
Sleeper, a contemporary pajama brand, has moved its sales and business development team to New York.
L.A. Intimates Brand Kent Looks to Growth
The organic silk intimates brand is pushing into larger retailers via pop-ins at places such as Galeries…
Più Collaborates With Kassatex
The Parisian sleep and loungewear brand has partnered with Kassatex on a capsule collection of pajamas.
Fosun Set on Buying La Perla
The investment company has agreed to complete an exclusive due diligence of the Italian lingerie firm with…
Happy Socks Opens New York Flagship
After operating a licensed store ran by United Legwear, Happy Socks is opening its first fully owned New York…
Anine Bing Revamps Lingerie Collection
The line has doubled in size and will cater to more body types.