Latest in Intimates
Aubade Wants Consumers to Talk Back
The French lingerie brand is rolling out a new communication campaign in time for its 60th anniversary.
Mark Fedyk Named President and COO at Jockey
Fedyk will succeed Robert Nolan, who is retiring.
EXCLUSIVE: Groupe Chantelle Reboots With New Store Concept
The French lingerie company will sell all of its brands under one roof.
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IHL Group to Produce and Distribute Aéropostale Intimates
The teen retailer will distribute its intimates outside of its own stores for the first time.
Hanro to Open Beverly Hills Store
This will be the Swiss brand's second U.S. store.
The Underfashion Club Reveals Honorees for the 2018 Femmy Awards
The nonprofit intimate apparel organization will recognize Target, Komar Intimates, Texco Hook & Eye Tape…
Soma Creates New Store Prototype
The first redesigned store is located at Polaris Fashion Place in Columbus, Ohio.
Yummie Re-brands
Heather Thomson is no longer associated with the shapewear company, which has a new look and a streamlined…
Stance Introduces Intimate Apparel
The women's line takes cues from streetwear and performance.
Intimissimi Features Fully Clothed Subjects in New Lingerie Campaign
Mario Testino shot Dakota Johnson, Irina Shayk, Ana Ivanovic and Ella Mills for the Italian brand's…
Thinx Moves Into Cotton
The innerwear brand has introduced a line of period-proof, organic cotton underwear.
Happy Socks Goes After Women
The Swedish sock brand has introduced Hysteria, a fashion-forward line that will target Millennial women.
Intimate Apparel Brands Focus on Innerwear as Outerwear
Multifunctional innerwear was the prevailing trend at the Curve New York trade show.
Paramour by Felina Introduces Nursing Bras
The intimate apparel brand, which caters to curvy women, is making its first foray into the category.
Jockey Courts Younger Customer
The innerwear brand is making product to appease Millennials and Generation X.