Latest in Intimates
Panache Introduces ‘Find Your Fit’ Campaign
The intimate apparel brand documents women being fitted in the correct size bra for its new campaign.
Sofia Vergara to Launch Underwear Subscription Service
The actress has teamed up with entrepreneur Renata Black on EBY, which will donate a portion of its sales to…
Bench/Body Seeking a Foothold in U.S.
The brand is the largest underwear label in the Philippines.
Lingerie and Beachwear Market in Upbeat Mood for Mode City
The Paris lingerie and beachwear show saw its first uptick in visitor numbers since 2011.
Champion Celebrates 40th Anniversary of the Jogbra
The first iteration was created by stitching two upside down jock straps together.
Komar Acquires BedHead Pajamas
The California sleepwear brand will continue to be made in the U.S.
Jockey Introduces Outdoor Sport Collection for Men
The brand is betting big on the outdoors category.
Harper Wilde Aims to Simplify the Bra Shopping Experience
Jenna Kerner and Jane Fisher, Wharton graduates who cofounded the start-up, want to disrupt the intimate…
Nancy Ganz Shapewear to Relaunch Globally
After a refresh by its Australian and New Zealand distributor, the brand is being relaunched in the U.K.…
Elie Tahari Partners With IHL Group to Produce Sleepwear and Intimates
The brand has signed a licensing agreement with IHL Group to manufacture and distribute women's, men's and…
Swim by Chuck Handy Relaunches as Siloett
Marcus Lemonis of CNBC's "The Profit" helped re-brand and rebuild the once-fledgling swimwear business.
Evelyn & Bobbie Wants to Reinvent the Bra
Bree McKeen, the chief executive officer, has new ideas about bra design and hired a former Nike designer to…
Eberjey to Open New York Store
The Miami-based swim, sleepwear and intimate apparel company is expanding its brick-and-mortar presence.
Splendid to Launch Sleep and Active Lines
Delta Galil is expanding Splendid's assortment and focusing on loungewear across its portfolio of brands.
Former Archaeologist Introduces Intimate Apparel and Knitwear Line
Sasha Wixson wants to fill a void in the innerwear market with Wixson Paris.