Latest in Intimates
Jason Wu to Launch Lingerie and Bodywear
The brand has partnered with Real Underwear to produce a line of innerwear.
H&M to Launch Lingerie Capsule Collection with Love Stories
Hitting the stores in August, the 20-item range will include bralettes, pajamas, slip-dresses, eye masks and…
Panache Introduces ‘Find Your Fit’ Campaign
The U.K.-based intimate apparel brand is finding success with event-based marketing.
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How Body-inclusive Underwear Ads Impact Brands, Consumers and Models
Normalizing imperfect bodies in intimate apparel marketing has had a big influence on brands, models and…
Meet Clark Sabbat, Luka Sabbat’s Equally Stylish Father
Clark and Luka Sabbat have partnered with Related Garments on a line of underwear dedicated to Haiti.
Soma to Sell Product on QVC
More and more intimate apparel brands are looking to televised shopping networks to sell merchandise.
Lascana Taps Alessandra Ambrosio for Spring Campaign
The German swim and innerwear brand is attempting to target the U.S. market with this campaign.
Happy Socks Founders Map Out Expansion Strategy
Founders Mikael Söderlindh and Viktor Tell reflect on 10 years in business and detail what's next for Happy…
Jockey Taps Victoria Arlen for #ShowEm Campaign
Arlen, who spent nearly a decade paralyzed, is the face of the Show 'Em What's Underneath, Show 'Em Your…
Commando Doubles Down on Ready-to-Wear
As the lines between ready-to-wear and intimate apparel blur, Commando is expanding on its ready-to-wear and…
True & Co. Links Up With Nordstrom
The direct-to-consumer intimate apparel brand is embarking on its first wholesale distribution plan with the…
ThirdLove Explores Pop-up Activations
The direct-to-consumer intimate apparel brand partnered with Living Beyond Breast Cancer and Genentech on a…
Wacoal Opens First U.S. Flagship
Bob Vitale, the chief executive officer of Wacoal America, is hoping the store will help increase its…
Danielle Bernstein of We Wore What Partners With Onia
The influencer is launching a larger swim collection with the brand.
Tommy John Introduces Women’s Collection
After 10 years of providing men with solution-based innerwear and loungewear, Tommy John is hoping to help…