Latest in Intimates
Lenoir Aims for Female-Centric Lingerie
Kristin Prim believed there was a gap in the market for an intimate apparel brand made by women, for women.
Lingerie Française to Open Lingerie Loft in New York
The three-day pop-up will promote French lingerie brands.
The Great Eros Unveils Third Store for Elevated Innerwear
Designer test-drives every item before adding it to the line.
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Knix Introduces Sports Bra
It took more than two years, 22 design sketches and 42 prototypes to create the Catalyst bra, a high-impact…
Lululemon Introduces Lightweight Bra for Day and Night
Called the Like Nothing Bra, the aim was to create a bra that didn't compromise comfort.
Jockey Introduces Premium Line
Called Jockey Signature, it will be sold exclusively at Dillard's.
Lingerie Is Getting a Lift From Newcomers Harnessing Digital, Fit Technologies
No more prodding and poking, these new lingerie players have managed to digitize the in-store experience.
Thinx Creates Period-Proof Underwear for Teens, Tweens
Called Thinx (Btwn), the line aims to alleviate anxiety around first periods.
Brands at Curve New York Focus on Elevating Basics
Innerwear brands are presenting simple, comfortable pieces that still have a fashion factor.
EXCLUSIVE: British Heritage Lingerie Brand, Myla to Relaunch Under New Owner Garry Hogarth
Myla is ready to compete with Agent Provocateur, La Perla and provide newness in the luxury lingerie market.
Lily Chen of Thistle & Spire Wins FSF’s First $50,000 Grant
Thistle & Spire is a women's lingerie brand Chen founded with a college friend, Maggie Bacon.
Chantelle Rethinks Lingerie Marketing
The French lingerie brand has hired a new chief creative officer to make the brand feel more accessible and…
Squeem Focuses on More Everyday Shapewear
The Brazilian shapewear brand is expanding its assortment and launching e-commerce.
Underfashion Club Revises Intimate Apparel Market Week Dates
These changes will also affect the Femmy Gala date.
Yummie Introduces Innovative Shaping Tank
Called the six-in-one shaping tank, this item builds on Yummie's signature three-panel tank.