Latest in Intimates
Femmys Spotlight the Finest in Intimate Apparel
Body diversity, students and standout executives were honored on the evening.
Heist Gets Into Shapewear, Releasing High-Waisted Underwear
The London-based tights brand uses technology and product innovation to make comfortable shapewear.
Aerie Names #AerieReal Role Models
Busy Philipps, Jameela Jamil, Samira Wiley, Brenna Huckaby and Molly Burke will become ambassadors for the…
WWD Recommends
Eloquii Partners With Cosabella
This will be the first time the intimate apparel brand has made lingerie and shapewear up to a size 5X.
Montelle Partners With Rya
The Montreal-based intimate apparel firm will help grow Flora Backer's lingerie brand.
Roslyn Harte, Intimate Apparel Vet, Dies at 94
Harte, better known as Roz, passed away on Dec. 20.
Natacha Jacquier-Laforge Takes Over Creative Direction of Chantal Thomass
French lingerie designer Chantal Thomass is leaving the brand she created in 1975, now owned by Groupe…
Kiki de Montparnasse Launches Ath-leisure
The lingerie and ready-to-wear brand is moving into the growing ath-leisure category.
New Lingerie Brand Lemonade Dolls Taps Into Teens, Generation Z
The brand will launch with a pop-up in Topshop and is operating on a subscription-based model.
Johnny Was Continues Growth Push With Swim
The newest category continues a plan that looks to scale the business through an expanded assortment and…
Viktor & Rolf Find Designing Lingerie ‘Very Zen’
The designers have teamed up with French lingerie house Aubade on a nine-piece capsule collection, in stores…
The Underfashion Club Reveals Honorees for the 2019 Femmy Awards
The nonprofit intimate apparel organization will recognize Kohl's, Gelmart International, Pioneer Elastic…
Former Free People and Blackstone Staffers Unveil Bra Brand
Cuup is one of many bra brands attempting to be the antithesis to Victoria's Secret.
How ThirdLove Fosters an Inclusive Bra Shopping Experience
Cofounder Heidi Zak believes she can build a multibillion-dollar intimate-apparel business without physical…
MeUndies Shifts Selling Model
The underwear brand is focusing less on subscriptions and more on memberships.