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Latest in Intimates

Transmodel Leyna Bloom Rocks Playful Promises Anniversary Collection

The British lingerie start-up embraces the model rejected by Victoria's Secret.

Nu Wave Swim Offers Designers a Hassle-Free Experience at Miami Swim Week

Now designers and brands can travel to Miami Swim Week without an entourage.

EXCLUSIVE: Dollar General Stores Selling Hanes Socks and Hosiery

Hanes socks and L'eggs hosiery are now sold at the discount stores nationwide.

Les Girls Les Boys Brings Its Brand of Inclusivity to the U.S.

The label — which is offering lingerie, swim and casual wear with a new message of inclusivity — has opened a…

H&M to Launch Second Collaboration With Love Stories

This time, the 26-item range developed with the Dutch lingerie label focuses on swimwear and additionally…

Swimwear and Lingerie Companies Up In Arms Over Instagram’s New Policy

Many say they're losing engagement and money because of it.

Sports Illustrated Model Tara Lynn Is Selling Her String Bikini

The model joins a growing list of designers and brands to move from lingerie to swimwear.

WWD List: Lingerie Brands Sporting Swimwear

More and more intimates apparel brands are branching out into swimwear.

Intimates Company Knix Introduces Swimwear Line

The start-up joins a growing list of lingerie brands turning out swimwear.

Lingerie Makers Take On Victoria’s Secret

Intimates companies that want to succeed need to offer something new.

Agent Provocateur Banks on Inclusivity, Branches Into Bridal

The brand is stretching in new directions under new owners, Four Holdings.

Quay Founders Make Bid for Lingerie Market

Can lightning strike twice? The founders of Quay will give it a go, this time with a versatile range of…

Sexy and Comfortable Lingerie in One

Lingerie start-up Journelle says sexy lingerie is making a comeback — as long as it's comfortable.

ThirdLove Launches More Sizes

The bra company has expanded to 78 sizes in five styles.

How a Smaller Underwear and Sock Brand Breaks Through

Brothers David and Mike Appel launched Related Garments in 2015, but now that bigger players have copied…