Spanx LLC, the global women’s and shapewear brand, has launched Spanxsmooth OnForm, an activewear collection made for low-intensity movement and everyday dressing.
Designed with the brand’s lightest level of compression, the styles were created to provide comfort, ease and support.
“Our activewear assortment continues to grow year-over-year as our customers seek newness within the category to adapt to their ever-changing lifestyles,” said Kiana Miree, chief merchandising officer of Spanx. “With the launch of Spanxsmooth OnForm, we’re delighted to offer expanded options to meet her needs and preferences, whether dressing for a workout class, everyday errands, travel and beyond.”
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Using a fabric that is breathable, sweat-wicking and quick-drying, the collection features a range of key styles and silhouettes, such as leggings and pants with flexible front waistbands for mid-tummy smoothing and maximum comfort to low-impact sports bras and tops with removable cups, and jumpsuits and jackets. The collection launches with seven styles, with additional styles to be added soon.
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The color range includes very black, powder, petunia, fennel, smoke and aubergine, and the styles can be mixed and matched.
The collection, whose retail prices range from $58 to $158, will be sold on spanx.com.
Founded by Sara Blakely in 2000, Spanx offers both innerwear and outerwear solutions. The company launched its first activewear collection in 2011.