RIYADH CALLING: Riyadh Fashion Week is finalizing the official calendar for its third edition, and appealing to fashion houses in the Kingdom of Saudi Arabia, and internationally, to apply for a space by July 15.
Riyadh Fashion Week describes itself as a curated platform for emerging and established designers, and said the audience is filled with global industry leaders, buyers, press and tastemakers.
“This is more than a runway,” said Burak Cakmak, chief executive officer of the Saudi Fashion Commission. “It is a statement of creative identity, innovation and ambition. Riyadh Fashion Week provides a high-impact opportunity for designers to tell their story on a global stage.”
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The organization said the upcoming edition will continue to spotlight “the creative breadth of Saudi fashion while building meaningful bridges with international fashion markets.”
In past years, the official calendar has featured a broad spectrum of brand activations. Organizers said that in addition to runway shows, participating brands can explore curated presentations, showroom exhibitions, trunk shows, retail pop-ups, creative takeovers, private dinners and immersive fashion experiences.
“This multiformat approach ensures that both emerging and established labels can present their collections in ways that reflect their identity and strategic goals. Whether targeting buyers, press or direct-to-consumer audiences, the calendar is designed to offer brands flexible and high-impact moments throughout the week,” organizers said.
Saudi-based and international fashion brands across ready-to-wear, couture, menswear and streetwear categories are eligible.
Organizers said designers selected for the upcoming edition will receive the support of a “world-class production and communications team, ensuring every presentation is delivered with international standards in mind, from show production to media coverage.”
Applications can be made on the Riyadh Fashion Week website.