OSTERIA CHANGES: WWD has learned that Gucci Osteria Beverly Hills will close its doors by the end of the month.
Asked for a comment, Gucci confirmed the report. However, the Italian luxury brand will continue to operate its flagship in Beverly Hills.
Sources believe Gucci is reviewing its lifestyle and client experiences under the lead of recently appointed chief executive officer Francesca Bellettini and artistic director Demna, who wrapped his tenure at Balenciaga with an haute couture show in July and showed his first designs for Gucci in September.
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The brand will continue to operate its global Gucci Osteria locations in Florence, Tokyo and Seoul, as well as the Gucci Giardino locations in Florence and Osaka.
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One-Michelin stars have recently been reconfirmed on the restaurants in Florence and Tokyo.
Gucci Osteria da Massimo Bottura, the Italian house’s culinary endeavor, opened on Rodeo Drive In February 2020.
The restaurant is a collaboration with chef Massimo Bottura, a childhood friend of former Gucci president and CEO Marco Bizzarri, who exited the brand in 2023. The two, who grew up together in Modena, Italy, opened the first Gucci Osteria in 2018 in Florence, where the brand was founded in 1921. It is located in the historic Palazzo della Mercanzia in Florence dating back to 1337, a few steps away from the Uffizi Gallery on Piazza della Signoria.
Bottura’s three-Michelin-starred restaurant Osteria Francescana is located in Modena.
Bellettini is reinforcing and streamlining top management ranks as the Italian fashion house gears up for a renaissance under Demna. As reported, Dario Gargiulo, previously CEO of Bottega Veneta in Greater China, has become Gucci‘s chief client, marketing and commercial officer, a new post reporting to Bellettini — and a strong signal that she is keen to construct a more client-centric organization. Among the company functions that will report to Gargiulo are retail excellence, digital business and client services, client engagement, product care, store planning and architectural services, wholesale, licensing, marketing and communication.