Fashion in the 2010s can be defined by a myriad of things, with each year producing its own standout moment.
Lyst, a global fashion search platform, looked back on the decade’s most searched fashion items, style icons and runway moments, determining the pieces and people that epitomize the decade.
While in years past the statement piece was the It-bag, the 2010s were defined by the It-shoe, with designer houses like Gucci, Valentino and Balenciaga creating much sought after pieces that were ubiquitous hallmarks of street style fashion.
The 2010s also saw the rise of a number of today’s biggest style influencers, including Rihanna, who is now influencing the masses with her namesake fashion brand and lingerie line, and Cara Delevingne, whose eyebrows spurred their own beauty trend.
Read on to see the 10 biggest fashion moments that encapsulate the 2010s.
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2010: The Alexander McQueen Skull Scarf
Image Credit: Dave Allocca/Starpix/Shutterstock Alexander McQueen’s skull print scarf was one of the designer’s most ubiquitous fashion pieces. The piece was already a popular accessory from the brand, but sales skyrocketed by 1,400 percent after the designer’s suicide in February 2010.
Here, Ashlee Simpson is seen wearing a white version of the designer’s skull scarf in 2006.
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2011: The Valentino Rockstud Shoe
Image Credit: Rob Latour/Shutterstock Valentino co-creative directors Pierpaolo Piccioli and Maria Grazia Chiuri revealed the brand’s iconic Rockstud shoe during their fall 2010 ready-to-wear collection, which quickly became the “It-shoe” of the season, substantially helping drive the brand’s revenue.
Here, Sofia Vergara wears the Valentino Rockstud heel in 2013.
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2012: Rihanna As a Fashion Influencer
Image Credit: Broadimage/Shutterstock Rihanna is undoubtedly one of today’s biggest style icons. Her Met Gala looks are arguably the most buzzed about and she is setting new precedents for inclusivity and diversity in fashion with her Fenty fashion label and her Savage X Fenty lingerie line.
In 2012, Rihanna became the most talked-about fashion influencer of the year, according to Lyst’s analytics.
Here, Rihanna attends the 2012 Grammy Awards wearing a plunging Giorgio Armani dress.
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2013: Cara Delevingne’s Eyebrows
Image Credit: David Fisher/Shutterstock Cara Delevingne is one of the it-models to come out of the decade, walking virtually every designer runway and appearing in ad campaigns for major design houses like Chanel, Balmain, Mulberry and Saint Laurent.
Delevingne is known for many things, but perhaps her most recognizable trait has come to be her full eyebrows, which spurred a new beauty trend of thicker, bolder brows. Googl searches for Delevingne’s brows saw a spike in 2013, and perhaps coincidentally, searches for brow tweezers decreased.
Here, Delevingne walks the runway at the Valentino spring 2014 show.
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2014: Kendall Jenner’s Runway Debut
Image Credit: Shutterstock Kendall Jenner had already been a household name since she was a child thanks to her family’s reality T.V. show, “Keeping Up With the Kardashians.”
However, the reality T.V. star threw the Internet into a frenzy when she made her runway debut walking the Marc Jacobs fall 2014 show.
She’s since become one of the decade’s biggest models, walking for the likes of Alexander Wang, Versace, Fendi, Burberry, and Dior, among others.
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2015: The Gucci Princetown Fur Loafer
Image Credit: Pixelformula/Sipa/Shutterstock The It-accessory of 2015 proved to be Gucci’s Princetown fur loafer, the much sought after shoes that have come to be a hallmark of newly joined creative director Alessandro Michele’s new vision at Gucci.
Here, model and fashion designer Alexa Chung wears the Gucci Princetown fur loafers at the brand’s spring 2016 show.
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2016: Vetements’ DHL Logo T-Shirt
Image Credit: Shutterstock Demna Gvasalia is all about a memorable runway moment, however one of the hallmarks of his time at Vetements was when he enlisted Russian designer Gosha Rubchinskiy to model a DHL logo t-shirt — priced at $300 — at the brand’s spring 2016 show.
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2017: Dior’s “We Should All be Feminists” T-Shirt
Image Credit: Wayne Tippetts/Shutterstock Lyst data shows that searches in 2017 for slogan t-shirts increased by 105 percent, with Dior’s widely-acclaimed “We Should All Be Feminists” t-shirt becoming the most sought after piece of the year.
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2018: The Balenciaga Triple S Sneaker
Image Credit: RemotePhotoPress/Shutterstock One of the biggest fashion trends of 2018 was the ugly dad sneaker, driven in large part by Balenciaga’s chunky Triple S sneaker, which spurred thousands of Google searches.
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2019: The Bottega Veneta Stretch Sandal
Image Credit: Shutterstock Daniel Lee’s first collection for Bottega Veneta gave birth to the It-accessory of the year: the brand’s Stretch Sandals. The shoes immediately sold out after hitting stores, with searches for the shoes spiking by 53 percent.
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