Etro, the Italian lifestyle brand, has unveiled a collaboration with the St. Regis Atlanta, transforming the property’s Pool Piazza into a summer oasis with European flair.
A custom Etro fabric, curated exclusively for the St. Regis Atlanta, decorates the poolside space in a special interpretation of the brand’s signature paisley motif featuring swirls of pink, blue and green hues atop a bright canary yellow background.
The Etro fabric can be seen on reimagined host uniforms, umbrellas, awnings and accent pillows on the poolside lounge chairs covers and acrylic placements at the café adjacent to the pool. The Pool Piazza print complements the existing yellow and white striped items at the pool along with the St. Regis Atlanta Bar Terrace, which features Etro cushions and pillows.
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“Our collaboration with the St. Regis Atlanta introduces our first takeover in a U.S. hotel following a series of meaningful projects in Italy and promising developments in the residential segment. The lifestyle dimension of our brand, together with the maison’s inherent eclecticism, allows for multiple interpretations while remaining faithful to our heritage. The project at the St. Regis Atlanta expresses our view of contemporary luxury, where spaces are elevated through creativity, cultural awareness and a strong sense of identity,” said Fabrizio Cardinali, chief executive officer of Etro.
“This collaboration brings together two iconic brands with a deep appreciation for heritage and design,” said Julia McKelvey, director of sales and marketing at the St. Regis Atlanta. “Etro’s exclusive fabric for our address breathes fresh life into the St. Regis Atlanta Pool Piazza, enhancing the luxurious ambiance our guests know and love while further defining the St. Regis Atlanta as the city’s premier in-town resort destination.”
Access to the pool is for hotel guests only. The Pool Piazza will be fully activated for the season starting April 24.