LONDON — What does Coca-Cola look like in the year 3000? Just ask Yoon Ahn of the brand Ambush.
The two brands have partnered on a limited-edition collection of T-shirts and accessories that foresees the future as part of the carbonated soft drink company’s new product, Y3000, a flavor made with the help of artificial intelligence that’s labeled as “Future Flavored” on the bottle.
Ahn’s part has been to create what that looks like when dressed up.
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One option is a white T-shirt with a small iridescent image printed that seems to be disintegrating with the Coca-Cola and Ambush under in black writing — the back of the T-shirt features a large iridescent can tab with the words “Taste the Future” printed in bold letters.
A similar design is followed in the sequin T-shirt without the bold letters on the back to invoke an AI feeling in real life with the light bouncing around.
“We had a few jewelry pieces [at Ambush] that were inspired by cans, canned tabs and found objects, about five or six years ago, so when it came to creating this, I just revisited our DNA to tie the knot,” said Ahn in an interview, explaining that’s where the reference for the silver necklace with a Coca-Cola canned tab came from.
The designer stars in a 30-second video for the drink, where she walks into a studio in one of her own spiky designs and interacts with the Y3000 drink that transports her to a city with AI buildings.
Ahn’s collection will be available beginning Oct. 17 on ambushdesign.com and select Ambush Workshop stores.
The designer is currently adding the finishing touches to her fall 2024 collection due next January.
“I’m not threatened by it [AI] so much, as it’s just a tool, that you need to be creative as a prompt person when giving direction to it. If you use it right, it can take certain ideas into certain places,” said Ahn, a self-proclaimed futurist.