British luxury leather brand Mulberry is opening a 1,400-square-foot boutique on Melrose Place in Los Angeles today, the company’s third store launch in the U.S. in the last month. Mulberry opened two shops in New York — a small unit on Bleecker Street and a flagship on Madison Avenue — before hitting Hollywood.
The decision to open in Los Angeles was based on positive consumer reaction from Southern California, including strong online sales originating from the region, said Joe Judge, vice president of marketing. The company chose Melrose Place, the city’s youngest designer shopping row, because “it’s a really up-and-coming area and it felt very English,” Judge said.
For complete coverage see tomorrow’s issue of WWD.