Matrix is taking color maintenance seriously in its first range designed to preserve color-treated hair.
Shade Memory is billed as the first “complete professional line for color-protective, shade-specific hair care.” The new Matrix line is scheduled to ship to salons nationwide in February. Formulas have been designed for blondes, brunettes and redheads to repair and protect hair and enhance shine. The company said different hair colors have different problems, and Shade Memory deals with each, unlike lines that use the same formula for all hair colors. Matrix also makes the Biolage, Amplify and Sleek.look brands, among others.
Shade Memory includes Sparkling Blondes Restorative System for blondes to help prevent dulling and breakage. The formula includes ceramides, vitamin E and grapefruit clarifiers. Its fragrance has an apple and citrus top note, a middle note of white floral and a bottom note of musky floral.
Rich Brunettes Dimensional System is formulated for brown hair to provide moisture and shine. Formulas contain shea butter, panthenol, shine oil and antioxidants to add moisture and create multidimensional shine. Rich Brunettes’ fragrance has a woody floral top note, a fruity orange middle note and a bottom note of vanilla.
Vivid Reds Balancing System targets redheads with protein fortifiers, antioxidants and micro-shine polishers to equalize porosity. The fragrance has a top note of fruity berry, a middle note of fruity floral and a woody musky bottom note.
Each range contains a complete line of hair care products, including shampoo ($15.95), conditioner ($16.95), Color Enhancing Foam Conditioners ($17.95) and Weekly Reconstructive Treatments ($19.95). The foam conditioners are rinse-out color depositors, which contain low levels of dye designed to “reverse shade-specific fade patterns.” Warm and cool versions are available. The weekly treatments contain ceramides and antioxidants to condition and repair hair. Packaged in five, single-dose tubes, the treatment is meant to be used once a week in place of the conditioner.