Calvin Klein unveiled its fall 2024 campaign featuring Greta Lee styled in the brand’s latest underwear. The campaign was shot and directed by Mert Alas, who previously photographed Jeremy Allen White for Calvin Klein.
“Being a part of this campaign means a lot to me because I was able to truly show up as myself and lean in to a side of myself that I’ve never shown before,” said Greta Lee via statement. “Working with Mert and the Calvin Klein team, and dressed almost exclusively in underwear, I tapped into this sense of confidence, empowerment and gratitude for my life, my family and my body. It was a radical and emotional experience for me, and I’m so proud of it.”
The campaign launched globally on Wednesday. See photos below.
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Greta Lee for Calvin Klein
See photos of Calvin Klein’s fall 2024 campaign.
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Greta Lee for Calvin Klein
See photos of Calvin Klein’s fall 2024 campaign.
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Greta Lee for Calvin Klein
See photos of Calvin Klein’s fall 2024 campaign.
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Greta Lee for Calvin Klein
See photos of Calvin Klein’s fall 2024 campaign.
-
Greta Lee for Calvin Klein
See photos of Calvin Klein’s fall 2024 campaign.
-
Greta Lee for Calvin Klein
See photos of Calvin Klein’s fall 2024 campaign.