Calvin Klein is ready to make a big splash in Paris. The company will open a new store at 44 Avenue des Champs-Élysées in 2024, although details were sparse.
A company spokesperson would only confirm that Calvin Klein was working on a store that will open in 2024, but declined to reveal any details. The storefront under construction in Paris has signage with the black-and-white Calvin Klein logo and large-scale images of Kendall Jenner in the windows wearing Calvin Klein Sportswear, a hint at what just might eventually be carried inside.
Calvin Klein’s fall campaign, shot by Inez and Vinoodh, features Jenner wearing Calvin Klein womenswear, whereas recent campaigns have been solely focussed on Calvin Klein Jeans and Underwear. The Calvin Klein womenswear is produced in-house.
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Calvin Klein has stores in Paris, but it couldn’t be learned at press time how many were operating there now. In 2020, Calvin Klein opened a store at 42 Rue des Francs-Bourgeois, featuring several of its collections such as Calvin Klein Jeans and Calvin Klein Underwear.
As reported, PVH Corp., parent company of Calvin Klein, has moved to take full control of its North American wholesale business, phasing out a series of licensing deals with G-IIII Apparel Group and bringing the Calvin Klein business in-house. The licensing deals with Calvin Klein have staggered expirations from 2025 through 2027.
Stefan Larsson, chief executive officer of PVH, said last month that the work is ongoing to bring both its Tommy Hilfiger and Calvin Klein women’s wholesale businesses in-house.
“We are in a very good place with our multiyear take-back plan and activities. We have already secured the products, we have secured the pricing, the relationships with the wholesale partners where we cocreate the path forward,” said Larsson.