NEW YORK — The bull’s-eye T-shirt is back.
The Council of Fashion Designers of America’s Fashion Targets Breast Cancer program featuring its signature T-shirt is returning in time for October, which is Breast Cancer Awareness Month. This year’s T-shirt was designed by Betsey Johnson. On its front, the T-shirt features the blue bull’s-eye, a red lightning-bolt motif and the designer’s lipstick mark, while its back shoulder is adorned with Johnson’s sketch of herself shouting out “Have Courage Girlfriend!”
“Betsey was really a natural choice because she is so well respected in the fashion community, and is also a breast cancer survivor,” Elizabeth Woolfe, FTBC’s program director, said.
The T-shirts, priced at $35, will be available next week at self.com, betseyjohnson.com, W Hotels in New York and Chicago and at whotelsthestore.com. Proceeds from the sale will go to the Fashion Targets Breast Cancer/CFDA Foundation, which will grant them to Breastcancer.org, Breast Cancer Research Foundation, Susan G. Komen Breast Cancer Foundation and the Young Survival Coalition.
The CFDA Foundation is also teaming up with Self Magazine to host the “Courage Night” fund-raiser on Oct. 11. Proceeds will benefit FTBC/CFDA, and the event will be cochaired by Johnson; Naomi Campbell; the event’s founder, Geralyn Lucas; Self’s editor in chief, Lucy Danziger, and the magazine’s vice president and publisher, Kimberly Kelleher. It will be held at the Self Center, a 19-day pop-up retail center opening on Monday at 461 Fifth Avenue. Self, like WWD, is owned by Advance Publications Inc.,
The event serves as a relaunch of sorts for FTBC in the U.S. The last time the CFDA produced the bull’s-eye FTBC T-shirt here was in 1999, using the original logo created by Ralph Lauren.
“The FTBC program has been around since 1994, but in the last three years, it has had relatively low visibility here in the U.S.,” said Woolfe, adding that 5,000 T-shirts were produced.
“We’re hoping to have to reprint them,” she said. “That would be the ideal situation.”