Darphin is getting in touch with its younger side this spring with the launch of Arovita C, a five-item skin care line designed for women interested in proactively fighting early signs of aging.
Darphin, owned by Estée Lauder Cos., plans to unveil Arovita C products in May. The collection, which ranges in price from $75 to $125, includes Energic Firming Cream, Tangerine Aromatic Care, Line Response Cream, Firming Serum and Fluid.
“These products are for very active women who are looking to maintain youthful radiance of skin,” said Estelle Letang, Darphin’s international marketing manager, who added the brand’s three-pronged approach was to “restore, repair and replenish” skin.
Arovita C is designed to energize and boost the skin’s radiance and elasticity, while reducing the appearance of fine lines. “In your mid-20s, metabolism rates decrease as [does] cell renewal and collagen production,” said Letang. “These products are like energizing cocktails that help skin get back its energy and vitality.”
The products feature Arovita Complex, which comprises artemia salina extract, vitamin C, caffeine, noni extract and carrot protein. The products are intended to be aromatherapeutic, thanks to their citrus scent.
The Arovita C Line Response Firming Serum, $125, is designed to give radiance; Line Response Cream, $110, is designed for normal to dry skin, and Line Response Fluid, $110, is for normal or combination skin.
Energic Firming Cream, also $110, is designed for all skin types and is supposed to provide an immediate lifting effect to the face and neck. It employs oligopeptide and peptide-10, which is said to improve elasticity, moisture and tone.
“The skin gains elasticity through the peptides, which help balance the moisture level,” said Letang, who added that Energic Firming Cream also blends the Arovita Complex with vitamin E and the siegesbeckia extract, which helps maintain the skin’s collagen levels.
Tangerine Aromatic Care, $75, is designed to restore skin tone and elasticity, while protecting it against environmental effects.
Darphin is carried at 145 doors, including 40 specialty store doors like Neiman Marcus, Saks Fifth Avenue’s Manhattan flagship and Bergdorf Goodman. It’s also found in 20 spas and specialty beauty boutiques, such as Blue Mercury.
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The company plans to expand its U.S. distribution network by entering about 20 spas and specialty stores annually.
“We’d like people [to] understand Darphin’s brand and beauty, along with its philosophy,” said Beth DiNardo, Darphin’s general manager, who added, “We’re looking to expand city by city and door by door,” said DiNardo. “We’re continuing to evolve the brand and expand its distribution in appropriate retail environments.”