Hollywood actresses aren’t the only ones hopping aboard the beauty bandwagon. Some of the hottest pop stars are penning beauty deals on top of their record contracts—whether signing on as spokespeople or licensing their names for fragrances. Here are the major players and their deals.
Sean “Diddy” Combs
The deal: Estée Lauder’s contract calls for Combs to play an active role in all creative decisions. According to an industry insider, Combs gets $1.5 million per year for two years for the use of his image and promotional activities, plus a five-year 6 percent royalty for the use of his name. Fragrances: Unforgivable Couture by Sean John, Unforgivable by Sean John.
KT Tunstall
The deal: Estée Lauder’s Origins brand signed Tunstall to its Guest Editor Program in May. She appears at in-store events and charity functions. An “Origins Oasis” at concerts offers fans massages and product samples.
Rihanna and Julie Roberts
The deal: The pop princess and the country singer have one-year contracts with Estée Lauder’s Clinique brand. Each will sing a version of singer-songwriter Ne-Yo’s “Just Be Happy” in radio spots for the Happy fragrance this winter. Clinique distributed more than 25,000 samples in 21 markets on Rihanna’s summer tour.
Beyoncé
The deal: She signed a contract with L’Oréal Paris in February 2001 and another with Estée Lauder’s Tommy Hilfiger True Star fragrance in January 2004. Industry sources say she receives $1.5 million to $2 million per year for each contract, which lasts for 18 months to two years. Experts estimated True Star Gold would do $20 million to $25 million at retail its first year. Represents: L’Oréal Paris’ Féria haircolor, True Match Super-Blendable Makeup and HIP, High Intensity Pigments; Hilfiger’s True Star and True Star Gold. (Enrique Iglesias represents True Star Men.)
Debbie Harry, Lisa Marie Presley, Dita Von Teese and Eve
The deal: Each signed a one-year contract with Estée Lauder’s MAC Cosmetics for its Viva Glam lipstick campaign, which raises money for the MAC AIDS Fund. Since the AIDS Fund was founded, the Viva Glam line has raised more than $50 million.
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Kylie Minogue
The deal: Coty plans to build Minogue a “house of fragrances over the next five years” says Steve Mormoris, senior vice president of global marketing for Coty Beauty. Industry sources speculate that many of Coty’s celebrity deals are three- to five-year contracts worth $1 million a year, plus royalties of 1 to 2 percent of sales.
Fragrance: Darling by Kylie Minogue launches in Australia, the U.K. and Ireland in November, followed by a U.S. rollout in January.
Celine Dion
The deal: Coty signed Dion in 2002. Since then her scents reportedly have amassed global retail sales close to $100 million. The addition of Belong is expected to bump retail sales to $120 million, meaning Dion could take home more than $6 million in royalties, not including any signing bonuses. Fragrances: Celine Dion Parfums, Celine Dion Notes, Celine Dion Belong and Celine Dion Always Belong. Celine Dion Enchanting will launch in Europe in September, followed by a U.S. launch next spring.
Shania Twain
The deal: Coty signed Twain in 2004. Industry sources expect Shania by Stetson to generate $20 million to $30 million in its first year, with the singer collecting a 6 percent royalty fee on those sales. Fragrance: Shania by Stetson.
Queen Latifah
The deal: Signed with Procter & Gamble Beauty’s Cover Girl brand in 2001 as a spokeswoman. Represents: LashExact Mascara, Cover Girl Queen Collection.
Katharine McPhee
The deal: A two-year contract worth about $2.5 million as the Sexy Hair Concepts spokeswoman. The company plans to launch a line of products designed for the “American Idol” finalist’s hair type.
Jessica Simpson
The deal: Simpson launched a beauty line, Dessert, in 2004. Then, in March, she and business partner Ken Pavés signed a three-year contract with Hair U Wear. Industry sources estimate the hairpieces could generate $25 million in first-year retail sales. WWD reported that Dessert’s prestige line brought in $55 million at retail as of February 2005. Dessert Treats, a less pricey version of Simpson’s prestige line was projected to do upward of $70 million in its first year, according to Randi Shinder, president and founder of licensee Dlish Fragrances Inc. Products: HairDo Clip-In Wavy Extensions, HairDo Clip-In Straight Extensions, HairDo 100% Human Hair Clip-In Extensions; plus the Dessert and Dessert Treats lines.
Mariah Carey
The deal: Signed with Elizabeth Arden in April for the development, marketing and distribution of fragrances with her exclusive endorsement. The first is set to bow in prestige department stores next spring. Sources estimate Carey receives between $1.5 million to $2 million per year for the use of her image, plus 6 percent in royalties.
Hilary Duff
The deal: Signed an exclusive global licensing agreement for a line of fragrances and cosmetics with Elizabeth Arden in July. According to an industry source, Duff receives a 5 percent royalty on sales of With Love Hilary Duff, which is expected to do $30 million at retail its first year. Fragrance: With Love Hilary Duff hits counters in September.
Britney Spears
The deal: Inked a fragrance and beauty franchise deal with Elizabeth Arden in March 2004. According to an industry source, Spears receives at least a 5 percent royalty fee over a five-year contract. In May the company celebrated more than $300 million in global retail sales—and more than 10 million units sold—since Curious Britney Spears launched in September 2004. Fragrances: Curious Britney Spears, Fantasy Britney Spears, In Control Curious Britney Spears, with a flanker to Fantasy set for a fall launch.
Jennifer Lopez
The deal: J. Lo and Coty jump-started the celebrity scent category back in 2002. According to an industry source, Lopez recieves $1.5 million per year for the use of her image plus a 6 percent royalty, with Live Luxe alone capable of generating worldwide sales of $30 million its first year. Fragrances: Glow by JLo, Still Jennifer Lopez, Miami Glow, Live Jennifer Lopez, and Love at First Glow; Live Luxe Jennifer Lopez launched earlier this month.