Beto Guajardo has joined Levi Strauss & Co. as global vice president of strategy for the Levi’s brand.
In this new position, he will be responsible for leading the development and execution of the brand’s growth strategy and global business development.
Reporting to Robert Hanson, president of the global Levi’s brand, Guajardo comes to Levi’s from Avon Products Inc., where he was most recently vice president of North American strategy. He’d previously served as the direct marketer’s vice president of global sales strategy and vice president of Asia Pacific strategy and new business development. Earlier in his career, he served with McKinsey & Co. and Deloitte Consulting.
“Beto’s innovative and strategic approach makes him the ideal leader to leverage these exciting times to drive long-term profitable growth,” Hanson commented.