When life gives you lemons, make lemonade — chez Anastasia Soare.
Or lemon drops, the drink of choice at Soare’s weekend celebration, which featured the proverbial phrase as its theme. The Anastasia Beverly Hills founder opened her home in Beverly Hills to toast women entrepreneurs while sharing words of encouragement.
“We are unstoppable, when us women support each other,” she said.
With daughter Claudia, Soare brought out Rhode’s Hailey Bieber, with Justin in tow showing support, Toty’s Sofia Vergara, The Honest Company’s Jessica Alba, Saint Supply’s Vicky Vlachonis, Monica Arnaudo (chief merchandising officer at Ulta Beauty) and makeup artist Sir John.
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Soare explained that the idea for the weekend — bringing women together — was sparked from a conversation she had with New York beauty reporters. She had heard them discuss their passions outside of their careers; some were painters, others designers. The gathering in Los Angeles was a chance to open conversation, she said, in support of entrepreneurship.
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Other founders were Diana Madison of Diana Madison Beauty, Julissa Bermudez of República skin, Tamanna Roashan, makeup artist and founder of DYF Beauty and Nina Oberfeld, creator of The Foot Cloud.
“We are toasting this beautiful, amazing creature, being who happens to be Anastasia,” Sir John said, in an impromptu speech on Saturday. “One thing I’ve noticed about tonight, that we can all be adjacent in this journey, is there’s a collective understanding of community. Not just a beauty community — it’s larger than beauty. Beauty is a feeling. It’s not about how you look. How do we feel? And you make us feel something.”
The following day was a brunch, featuring activations that included a brow bar and wellness sessions. Guests took turns meeting with an astrologer, medium, as well as Jessica Ortner of The Tapping Solution, a practice to release anxiety and improve sleep, and Lissa Hakim of Beauty in Balance, offering healing massages.
Soare also showed support for those who were MIA. She gave a shout-out to Allison Statter and Sherry Jhawar’s Nez; Gwyneth Paltrow’s Goop collaboration with Dr. Julius Few (who was present); Paris Hilton Fragrances; Kim Kardashian’s Skkn by Kim, and Cindy Crawford’s Meaningful Beauty. Among the bunch were two male-led brands: Peter Dundas’ Dundas and Chris Ashenden’s Athletic Greens.
