The dress code was unofficial, but unanimous: Tory Burch head to toe.
To celebrate the redesign of its Rodeo Drive flagship, the American designer label outfitted nearly the entire guest list on Monday night in Beverly Hills. Kate Hudson went for the viscose jacquard dress with twisted slingback heels from the latest fall collection, while Ciara wore a wool and cashmere sweater vest, paired with a stripped cotton shirt and wool pants from the line. Jodie Turner-Smith, too, opted for a fall look in a cropped wool sweater and cotton velour pants.
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Meanwhile Rachel Brosnahan wore a cropped cotton, wool and silk jacket with silk wide-leg pants from the spring collection. And Maddie Ziegler chose a resort look in a lace-up jersey tunic and tailored pants.
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Madelaine Petsch, Rashida Jones, Awkwafina, Lana Condor and a roster of fellow actors and creatives — including Alisha Boe, Jurnee Smollett, Lukita Maxwell, Chloe East, Geraldine Viswanathan, Brianne Howey, Maria Bakalova, Allyson Felix and Pauline Chalamet — also stepped out in full Tory Burch.
Athletes were represented as well, with Olympic medalists Felix and Jordan Chiles both dressed by the brand. And impossible to miss was DJ Pee.Wee, the DJ alter-ego of Anderson .Paak, who played tunes all night in a reflective nylon jacket and oval sunglasses.
Guests sipped on martinis and enjoyed bites by Angelini Osteria while getting mind-reading sessions with mentalist Matt Cooper and browsing the store. Dinner followed steps away at Mr Chow.
“I’ve wanted to redesign it for a while,” Tory Burch told WWD of the Rodeo store. “One of the things I love most about Los Angeles is the light.”
The interior design features touches of American Shaker as a nod to her childhood, French Deco, and an eclectic mix of vintage and antique decor.