June 12
LuisaViaRoma
The store celebrates its 10th anniversary with the event “Firenze 4ever…It’s Magic” party dedicated to the best international fashion bloggers, in collaboration with Tommy Hilfiger, who will present a capsule collection inspired by Keith Haring.
9 p.m.: LuisaViaRoma flagship, 19 Via Roma
June 14
Patrizia Pepe
Inauguration of “Precious Waste,” an installation by Arabeschi di Latte.
5:30 to 7:30 p.m.: Tessilform, 7/9 Via Gobetti, Capalle
Polimoda Fashion Week
Inauguration cocktail.
5:30 to 7 p.m.: Luisa Via Roma, 19/21r Via Roma
June 15
Firenze Made in Tuscany Magazine
Cocktail party in collaboration with Mercedes to mark the new issue.
7 p.m.: Riva Lofts Florence, 98 Via Baccio Bandinelli
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Gilli
Cocktail party to inaugurate the new flagship.
6:30 p.m.: Gilli flagship, 33 Via Tosinghi
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June 16
AnnaMode Costumes
In collaboration with the European School of Economics, opening of the exhibition “Glamorous Divas and Fashion” with photographs and clothing from the Fifties and Sixties.
6 p.m.: Aria Art Gallery and European School of Economics, 40 Borgo SS Apostoli
Ray Ban
Rock cocktail.
4:30 to 8 p.m.: Ottica Fontani, 22 Viale Strozzi
Tateossian
20th anniversary celebration cocktail, presentation of new collections.
6:30 to 9:30 p.m.: Four Seasons Hotel, 99 Borgo Pinti
L’Uomo Vogue
Cocktail and DJ set.
5:30 to 7:30 p.m.: Fortezza da Basso, Central pavilion terrace
WGSN
Trend seminar in collaboration with Pitti Immagine.
11 a.m. and 3 p.m.: Fortezza da Basso, 1st floor Area Monumentali
48th L’Altro Uomo Party
Party with special guest Roger Taylor of Duran Duran.
11 p.m.: Villa Castelletti, 5 Via Castelletti, Signa
June 17
Jil Sander
Spring 2011 men’s wear runway show followed by garden party.
8 p.m.: Location undisclosed.