Anita Dongre has brought her ethos of conscious luxury to the West Coast with the opening of a 3,000-square-foot boutique at 8614 Wilshire Boulevard in Beverly Hills.
Headquartered in Navi Mumbai, her namesake label stands among India’s most celebrated fashion houses, spanning couture, ready-to-wear, menswear and fine jewelry. The brand bridges India’s centuries-old craftsmanship with contemporary silhouettes — pieces worn by the likes of Kate Middleton, Priyanka Chopra Jonas and Beyoncé Knowles-Carter.
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The Beverly Hills expansion marks Dongre’s second U.S. store following her SoHo flagship in New York, which opened in 2018, and her 13th location worldwide.
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“It was a natural progression of the brand,” she said of heading West. “It feels special to be in Beverly Hills. It feels right.”
Designed by MAD Architects, the new space features a facade draped in lush greenery, echoing Dongre’s commitment to sustainability. Inside, the boutique is intimate and artful, adorned with hand-painted panels, embroidered upholstery and handmade carpets.
“Every corner of the store is craft,” Dongre said. Visitors are greeted by “a matriarch and her calf” — lantana elephants sculpted from an invasive weed by South Indian women artisans.
Using eco-conscious fabrics like Tencel, Bemberg and organic cotton, Dongre’s sustainable approach has earned her Butterfly Mark certification from The Naraai Project, recognizing her efforts in ethical sourcing, energy efficiency and circular design. Her design headquarters is housed in an eco-conscious building that minimizes the company’s carbon footprint, according to the company.
Equally central to her philosophy is empowering women, she said: “I’m a firm believer in taking employment back to the villages of India. When I make the woman economically empowered in a remote village, I feel I’m doing my two bits in helping the family stay together.”
Dongre works with a network of artisans across India, from embroiderers to block printers, creating designs that blend femininity with comfort and practicality.
“I try to make clothes that should be in your wardrobe forever,” Dongre said. “Nothing gives me more joy than meeting a woman who says she’s passed her garment down to her daughter.”