BATTLE OF THE SWIMSUITS: Happy first day of summer, bathing beauties. Our favorite season (minus the rampant humidity) officially kicked off today and in honor of the occasion, we thought a “Social Studies” tie-in would be fitting. See below for a roundup of swimwear brands and see how their social media stats stack up.
Brette Sandler
Facebook: 44 “likes”
Twitter @BikiniBrette: 12 followers
Malia Mills
Facebook: 565 “likes”
Twitter @fraumills: 46 followers
Blog: houseofmalia.tumblr.com/
Red Carter
Facebook: 1, 235 friends (a fan page doesn’t exist yet)
Twitter @RedCarterSwim: 35 followers
Rosa Cha
Facebook: 1,133 “likes”
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Roxy
Facebook: 460, 865 “likes”
Twitter @Roxy: 1,717 followers
Youtube: http://www.youtube.com/user/roxy
Shoshanna
Facebook: 1,326 “likes;
Twitter @Shoshanna_Gruss: 557 followers
Twitter @Shop_Shoshanna: 73 followers
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Vix
Facebook: 8,756 “likes”
Twitter @ViXSwimwear: 407 followers
Zimmermann
Twitter @ZIMMERMANN_: 2,227 followers
*Facebook: The brand does have a fan page in their native Australia although it’s not currently accessible to the United States.
The latest social media updates from the fashion world:
And she’s back. Model Coco Rocha (Conran) is back from a 15-day Twitter hiatus. @Oh_So_Coco: Hello my tweeple!!! I’m back from an AMAZING wedding and honeymoon, miss me???
@jimshi809 is live-tweeting en-route to Stockholm: Not that it matters, but I’m the ONLY non-Caucasian on my flight to Sweden! Not a single other shade is representin. Go yellow power!
Oh wait: I spot one other Asian guy on my flight. We’re gonna be besties 4 the next 9 hours.
FACEBOOK
Champion reached 100,000 “likes” and as a thank you to all the Facebook fans for reaching this number, the brand is offering 20 percent off on their Special Offer tab.
Betsey Johnson now has over 75,000 “likes.”
Cult fragrance brand Bond No. 9 has 6,000 “likes” and announced Friday that their holding a week-long contest on their Contest tab where fans can guess how many bottles of scents’ Astor Place and Brooklyn were sold since their debut in 2009 to win a free bottle of their choice.
BLOGS AND WEBSITES
H&M launched a Social Media Room on their website at hm.com, where both the brand and its fans contribute to a continuous feed of Tweets, Facebook updates, blog and Lookbook posts and Youtube videos by tagging related social media updates with H&M. Check it out at hm.com/us/socialmediaroom.