PARIS — Puma and the Italian Football Federation (FIGC) are strengthening their ties.
The two parties have singed a new deal, which will allow Puma to extend its marketing rights while “retaining the exclusive master license to actively manage the entire global licensing portfolio of FIGC assets,” the company said.
The deal calls for shared marketing investments in FIGC’s core areas including youth, development, women’s football, countering racism and the internationalization of the FIGC brand.
“The FIGC with all its heritage and class is a major ingredient in our football portfolio and there is a clear vision amongst their new senior management that we share and are enthusiastic to support,” said Bjorn Gulden, chief executive officer of Puma, adding: “We see great commercial opportunity through a partnership that has continued to grow yet retains great potential.”
Puma, which will continue as the official technical supplier of all associated FIGC teams, first became partner of the “squadre nazionali” in 2003.