Latest in Marketing and Promotion
Think Tank: 5 Steps to Improve Promotional Offers in Your Retail Pricing Strategy
Jonathan Treiber is chief executive officer and cofounder of RevTrax, an offer-management platform.
The Outside View: Haters, Your Most Powerful Advocates
Best-selling author and branding authority, Jeetendr Sehdev on the value of shamelessness and why it's…
Survey Shows Millennials are ‘Least Loyal Shoppers’
The Brightpearl report also revealed "turns offs" to online shopping experiences.
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As ‘Fake’ Searches Rise, Online Marketing Efforts of Real Brands Impacted
SEMrush looked at global data for "fake" and "replica" online searches.
Stitch Fix Builds On Its Brand at Oscars
The online styling service is building its lifestyle profile.
Best Brews to Compete at Brookfield Place
Breweries from around New York will compete at the upscale mixed-use center.
Valentine’s Day Gets More Personal
Last year, $19.6 billion was spent on marketing around Valentine's Day. Here's how marketers and brands are…
Super Bowl 2019’s Top 5 Ads for Culture Enthusiasts
With exclusive data from the Advertising Benchmark Index, WWD finds out how these five ads performed.
Think Tank: With Data, Less Is More
Matthew Nistor is the director of data and analytics at January Digital, a digital marketing agency and…
On Site: Through the Lens of a NYFW Photographer
In an interview with WWD, Andrew Walker, staff photographer at Shutterstock, describes what it's like…
Think Tank: Marketing Luxury to Chinese Consumers
Matt Harty is senior vice president, Asia-Pacific, at The Trade Desk.
EXCLUSIVE: Justin Theroux, Sophie Turner, Liu Haoran Appear in Vuitton’s Tambour Campaign
The world's largest luxury brand continues to bet on connected watches.
The Fashion Runway’s Tech Evolution
How the runway evolved, citing Dior, Badgley Mischka, the new season of "Project Runway" and more in their…
As Online Queries for Luxury Rises, Off-White Searches Skyrocket
Marketing solution firm SEMrush analyzed online search data from the past two years.
African-American Millennials Have Spending Power That’s Poised for Growth
Millennials comprise about one-fourth of the total African-American population.