Latest in Marketing and Promotion
Not So Sheepish: Campaign for Wool Urges Consumers to Go Natural in New Video Series
The campaign is marking 10 years in business, promoting wool as natural, safe and renewable.
Marketers Use Coachella as Launching Grounds for Keeping Interest
Coachella is anything but barren; it's perhaps overly ripe with celebrity appeal, influence and marketing…
Listrak Bridges Divide of Mailchimp and Shopify With New Product
Listrak's Mailchimp migration program uses AI, machine learning and data for retailers' ease in e-mail…
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In Search of Influence at Coachella
As more companies elbow their way into the fest, more engineered experiences lead to the question: where does…
Heartbeat Buys Iconery to Get Ahead of Influencer Marketing 3.0
The two companies believe they've formed a powerhouse to get ahead of the next trend in influencer marketing.
Cathy Sparks: Nike Is Loosening Up
Cathy Sparks on how the active brand is testing new ground with its Melrose store.
Influencers, Events Drive Hair-care Searches — for Big and Small Brands Alike
Researchers at Captify looked at searches over a 12-month period.
The Value of In-person Events at Every Stage of the Funnel
Event marketing exec Ben Hindman on how experiences work effectively throughout the buyer's journey.
Lessons in Leadership From American Image Awards’ ‘Person of the Year’
Isaac Ash, founder, president and ceo of United Legwear & Apparel Co. is this year's honoree for the AAFA's…
Prada Group Inks Agreement With Oracle
The collaboration will help support efficiency across Prada's retail processes and is part of the Italian…
Just for Kicks or Brand Statement?
Internet-bred San Francisco-based retailer, Dolls Kill, proves its bling boot tour is more than a product…
Coupons Still Matter, Even in a Digital World
To activate consumers, marketers should continue to take coupons into their strategy consideration, according…
Salvatore Ferragamo Unveils Restored Fountain of Neptune in Florence
The fashion house donated 1.5 million euros to fund the restoration of the historical monument.
College Influencer Program, 28 Row, to Begin This March
Passing influencer status to nano-influencers at the collegiate level, 28 Row sees on average a 15 percent…
Kering Revamps Internet Site to Reflect Luxury Focus
The site will feature more videos and visuals than the previous version and the landing page will be updated…