Latest in Marketing and Promotion
How Depop’s Texas Marketing Campaign Speaks to Gen Z
Depop aims to capture Texas in a new campaign spotlighting nine Depop sellers from the cities of Austin…
‘Sustainability Buzzwords’ Don’t Mean Anything
In a new market analysis report from Edited, words like "eco," "vegan," "recycled" and "conscious" are on the…
Digital Forum: Turning First-Time Shoppers Into Loyal Consumers
Hooking new customers is expensive. So companies are using data analytics to minimize their chances of…
Top Brands on Amazon Marketplace Look to Micro-Influencers to Help Drive Sales
Agency looks to target focused influencers to make a meaningful impression in a landscape that caters to…
Traub Has a New Name
The global consulting firm is updating its image to reflect the company's evolution.
Back-to-School Shopping Is Tablet-first, Saved for Weekend
Back-to-school shopping is best saved for tablets — and for weekends, according to marketing platform…
Alibaba Taps Virtual Influencer Noonoouri for Tmall Luxury Pavilion
Mulberry is the first brand to work with the computer-generated figure to promote its new Iris bag across…
Getting Creative With CreativeDrive
How the content production company is looking to take more share by being smarter and trimmer.
The Outside View: Millennials Versus Generation Z
HRC Advisory's Farla Efros on understanding the differences between Gen Z and Millennials.
The Fan Experience in Four Steps
Done well, offering consumers experiences is a lucrative business.
EXCLUSIVE: Events Specialist Obo Buys Ubi Bene
The agencies worked together for L'Oréal Paris fashion shows on the Champs-Élysées and the Seine river.
The Outside View: The Narcissistic Consumer
Consumer psychologist Kit Yarrow on getting inside the modern shopper's mind.
American Apparel Looks for Branding Play With New Live Nation Deal
The three-year contract makes American Apparel the official printwear partner at select Live Nation venues…
BFC Trust Offers Grants, Mentoring to Molly Goddard, Aries and Others
The winners of grants and mentoring from the charity were announced at a dinner hosted by Megha Mittal in…
BrandZ List Outlines Retail Business’ Winning Assets
Louis Vuitton, Chanel and Hermès scored the highest rankings among the luxury retailers in the list.