Latest in Marketing and Promotion
Study Finds Ad Stacks Are Costing Retailers Holiday Profits
Research from Ghostery's 2020 retail tracker tax report reveals insights into a hindered consumer experience…
Are Ad Placements Hitting the Mark?
A new study by Disqo finds optimistic results, sharing insights into consumer sentiment around ad relevancy.
License Global Honors Disruptors of Brand Licensing
"The Influentials" 2019 report highlights disruptors in brand extensions through licensed consumer products.
The Future of Fit Technology Is Proactive
A new AI-powered shopping platform Fit:Match combines data science and 3-D measurement technology that has…
Chatter, Which Creates AI-Powered and Open-ended Conversation With Shoppers, Gaining Traction
Among the retailers using Chatter are Lush Cosmetics, Fanatics, Modell's, Mastermind Toys, Purdy's…
A New Class of Potential Influencers Have Their Game Faces On
The online gaming industry shows promise for luxury brand partnerships.
What Do TED, YouTube and Leonardo DiCaprio Have in Common? The ‘Countdown’ Climate Campaign
Wednesday, organizations TED and Future Stewards announced the "Countdown" climate campaign.
The New Frontier in Social Commerce: Is Your Brand Ready?
WWD guest authors Dana Gibber and Caroline Klatt share insights on social media platforms as marketing…
Engaging the Diverse Markets Within the LGBTQ Community
Thomas Roth and David Paisley of CMI shared insights into the nuances of marketing to the LGBTQ community.
British Fashion Council Details New, Paid-for Membership Program
Until now, the BFC had relied on fundraising through events, government grants, donations and patronage from…
Lee Heads to ‘The Rose Tattoo’ to Celebrate 130 Years in Business
The Academy-Award winning actress does not wear Lee in the Broadway show, but she is known to wear the label…
Stadium Goods Giving Aftermarket Appeal
The marketplace received an investment from LVMH Luxury Partners prior to being acquired by Farfetch.
Report Reveals Fashion Brands That Do E-mail Marketing Best
The report analyzed 20 top brands and how effective they are in engagement.
Ulta Takes Top Spot in ‘Online and Off-line’ Social Engagement
Engagement Labs' TotalSocial ranking assessed the top beauty and personal-care brands.
BCG, Vestiaire Collective See Pre-owned Luxury Sales Market Growing 12% a Year
It's not just ecological considerations potentially driving the growth — shoppers are also on the hunt for…