Latest in Marketing and Promotion
J. McLaughlin’s Age Diversity
The brand has a big Baby Boomer audience.
Western World Has a Healthy Obsession With Eastern Culture
A close watch on Marie Kondo, K-beauty and the spending habits of outbound Chinese tourists.
Personalization Processes Need Permanence to Thrive
In a study by Dynamic Yield, 97 percent of marketers agreed personalization is necessary yet many struggle to…
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What Experiential Marketing Means for The PA
The agency's latest asset, For Those Who Tour, is an interesting blend of marketing and Airbnb for the…
‘Zine Culture’ Gets a Digital Upgrade, According to Trend Report
Shutterstock's annual report examines the most popular image search terms on its site.
Think Tank: The ‘P.R. Girls’ Debunking Stereotypes, Driving Results
Jessica Schaefer is founder and ceo of Bevel, a public relations consultancy driving quantifiable results in…
‘Made in India’ Top Global Search for Online Fashion Shoppers
SEMrush compiled the online search data, globally.
Think Tank: So You Want to Start a Clothing Line?
Katie Lundin is a marketing and branding specialist a Crowdspring, a crowdsourced design multiservice company.
PMX Agency Merges With Forward3D to Form ‘ForwardPMX’
The two companies will be integrated by March and the new brand will be part of the Stagwell Group.
Students Night Out: YMA Raises $3.5 Million for Scholarships
Martha Stewart, Ryan Seacrest and Macy's Hal Lawton were honored on the evening.
Will Everything Still Be ‘Curated’ in 2019?
It was poached by marketers, merchandisers and buyers — the word "curated" and all its subsidiaries are here…
Mastercard Touts Brand Mark Upgrade
The change reiterates the symbol of the two interlocking circles known to consumers since the late 1960s.
Digital to Garner 55% Share of All Ad Spending This Year
Emarketer sees digital ad spending growing 19.1 percent this year.
Think Tank: The Personalization Conundrum, Data Overload
Rohan Deuskar, ceo and founder at Stylitics, shares why personalization strategies are only as good as the…
The Outside View: Fashion’s Suicidal Path
Martin Lindstrom on why fashion should be careful to not undervalue anticipation even in the digital age.