Latest in Marketing and Promotion
Art Versus Folly: Holiday Fashion Ads Underperform With Broad Audience
Asos, Fashion Nova, Gucci and H&M number the sampling of holiday video ads assessed exclusively by…
Offtrack Attracts Millennials With Installment Pay and Pop-up Shop
Partnering with fin-tech payment provider, QuadPay, Offtrack hopes to further democratize their leather…
Think Tank: The Luxury of the Self
Bryan Melmed, vice president of insight services at Exponential, explains how marketers leverage brand…
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What’s New for Holiday Pop-up Shops
WWD speaks with Frank Poore of CommerceHub for greater insight into the pop-up retailing space during the…
Think Tank: Five Steps to Win on Relevance, Not Just Price, This Holiday Season
Tamara Gruzbarg, head of industry insights at ActionIQ Inc., provides a five-step plan for engaging customers…
Agenda Scraps Long Beach Trade Show in Favor of Festival Format
The trade show's Long Beach, Calif., flagship will focus on a festival for consumers moving forward.
Digital Download: Doubling Down on Luxury at Facebook and Instagram
Since Morin Oluwole launched the social media giant's luxury unit in Paris in 2015, brands have lined up to…
Target Reveals Full Menu of Cyber Monday Deals
During competitive season, retailers rush to announce deals first.
Got Milk? Revives Campaign With Help From Kith Treats
Kith Treats has inserted itself into one of the most iconic advertising campaigns.
Luxury Retail Meets Philanthropy at Olivela
How this "do-good" merchant's mission to help children struck a chord with consumers.
Nars’ Lord Talks Beauty Tech, Makeup Artists and More
How Nars Cosmetics blends beauty innovations, technology and the evolving role of makeup artists.
Shiseido Reinvents With Influencer Savvy
At WWD's Digital Forum, the legacy company explained how it used social media to generate buzz and introduce…
Urban Decay on Refining the Influencer Strategy as the Landscape Evolves
Solidifying relationships and measuring the success of those partnerships are among key focus points for…
Millennials Fear Debt More Than Dying, Says Afterpay
At WWD's Digital Forum in L.A., the consumer lending company explained how this shopper insight added rocket…
Study Reveals Diversity Needs in Marketing Campaigns
The study showed generational differences in what marketers chose in images of people.