Latest in Marketing and Promotion
New Report Spotlights ‘Authenticity’ As Social Media Evolves
IZEA's "State of the Creator Economy" report reveals three key trends for creating authenticity within…
A Teenage Dream: Dolls Kill Revives Delia’s in Collection Debut
The licensing deal gives Dolls Kill the rights to produce new collections, like the one launching on site…
Adthena: River Island’s Secret to Search Engine Wins
Total search ad spending is expected to grow to $70.66 billion by 2020, and here's how some retailers stand…
Retailers Should Adjust Holiday Messaging to Different Consumers
There are four distinct holiday shopper profiles.
British Luxury Lands With Annual Walpole U.S. Trade Tour
Walpole, Great Britain campaign, U.K. government and New West End partner for British luxury trade mission.
Swarovski Draws Global Crowd to Wattens for Factory Inauguration
The historic crystal maker employed mist and mirrors — and refracted light — in a splashy inauguration of a…
Target to Offer Service Options for Holiday Customers
Options include same-day delivery across 46 states and drive-up service coast-to-coast.
Digital Download: Artists to Grab Bigger Slice of Influencer Marketing Pie
Michael Jaïs, chief executive officer of Launchmetrics, says data show artists deliver three times more…
Old Navy, Macy’s Garner Top Spots in September ABX Index
Kohl's, Macy's, Old Navy and Sears were top retailers in advertising effectiveness for September.
Think Tank: Preserving Fashion’s Sanctity — and Designers’ Sanity — With See-Now-Buy-Now
Peter Charness, senior vice president of merchandise lifecycle management at Aptos, shares his perspective on…
Bloomingdale’s Celebrates Ralph With New Campaign, Collection
A limited-edition collection of neckwear has been produced that will sell for $900.
Puma Kicks Off Reform, a Social Media Platform for Change
The German sports brand was inspired by Tommie Smith's Silent Gesture at the 1968 Olympics.
Why Beauty Retailers Might Want to Tap Radio as Ad Platform
The research from TagStation showed a significant lift in store traffic for retailers who ran radio ads, with…
Study Shows Macys.com Most-Searched Fashion Site in U.S.
H&M took the global number-one slot.
Digital: Marketers Should Focus on the Overall Customer Journey
Testing and isolating customer data allows one to learn what's working and why.