Latest in Marketing and Promotion
EXCLUSIVE: Coach Taps Michael B. Jordan to Be First Face of Men’s Business
The actor will appear in its global ad campaigns and will also create a capsule with designer Stuart Vevers.
Think Tank: Lessons Learned From Nike’s Colin Kaepernick Campaign
Erich Joachimsthaler, chief executive officer and founder of Vivaldi, explains.
New Polo Mobile App Intended to Embrace Brand Connoisseurs
The launch will coincide with the designer throwing out the first pitch at the Yankee-Red Sox game Thursday.
ThirdLove’s Big Campaign Push
Working with Partners & Spade, the out-of-home media campaign is a celebration of each woman's…
Nordstrom, J.C. Penney Top Scorers in ABX Ad Ranking for July
Nordstrom, J.C. Penney, Old Navy and Sears Kenmore garnered top scores in advertising effectiveness for July.
What to Watch: Consumers Will Seek Zen, Comfort and Darkness, Futurist Says
Asics and Finland's Space Nation have already captured the zeitgeist of calm, with a "blackout" running track…
Kate Upton Joins Copper Fit as Brand Ambassador
The model and actress will be promoting its fall and holiday 2018 collections.
Report: Consumers Opt for Marketplaces, Fast Retail, Personalization
Extensive research conducted by Salesforce captured shifting shopper priorities.
Product Recommendations by Alexa, Siri Jeopardize Brand Loyalty
Millennials are most likely to forgo a favorite brand in lieu of the first recommendation through the channel.
Saks Fifth Avenue, Macy’s Score Top Spots in Advertising Effectiveness
Saks Fifth Avenue, Macy's, J.C. Penney and Kohl's garnered the top spots for ad effectiveness in June.
Most Consumers Abandon Online Shopping Carts Due to Lengthy Checkouts
New research underscores the necessity of a speedy and fluid path to purchase on mobile and e-commerce…
Think Tank: Millennial Parents Should Be Main Focus for Holiday 2018
Sarah Martinez, vice president and retail industry lead of Oath, explains.
Middle Eastern Consumers Lead in Increased International Online Shopping
PayPal's newest report reveals what regions are driving cross-border commerce.
Athletic Footwear Cash Cow for Brands Targeting U.S. Consumers
The ugly sneaker trend might be more than a purposeful eyesore. It's raking in revenue for brands eager to…
For Brands to Secure International Growth and Awareness, Think Switzerland
Consumers in the country are still joining social media channels, suggesting opportunities to broaden brand…