Latest in Marketing and Promotion
Unifi Rolls Out Brand Campaign With Focus on Innovation
The branding includes efforts to make it easier for customers and their consumers to choose products.
Back-to-School Shoppers Raid Stores Early, but Not Often
Amazon Prime Day readied consumers to start spending, while social media is an ongoing source for product and…
American Eagle, Aerie: Be You
Both of the fall campaigns celebrate one's individuality.
British Brands Showcasing at the Men’s Wear Market
Men's wear is a $15.2 billion industry in the U.K.
Think Tank: Tap Into Millennial Psyches for a Cultlike Following
Nick Molnar, cofounder and chief executive officer of Afterpay, explains.
Are ‘Fashionable Males’ the Key for Retail Survival?
The demographic is gobbling up new styles, according to a new YouGov report.
What Millennials Want From Retailers
The generation is maturing, causing shifts in consumer preferences and priorities.
Uniqlo Names Roger Federer Latest Brand Ambassador
The athlete will represent the brand starting with The Championships, Wimbledon 2018.
Selena Gomez Returns in Coach Fall Campaign
The actress is featured with the brand's Dreamer purse.
As Retailers Prep for Back-to-School Shopping Season, Report Offers Strategies for Success
PMX Agency's report on the season revealed an increase in the number of pre-K to high school aged students.
Beauty Consumers Want to Be Left Alone
Automat's latest round of research revealed that shoppers prefer to remain unbothered when perusing in a…
Boost Consumer Loyalty With Enhanced Personalization, Convenience
A new report confirms that shoppers still value the path of least resistance to spending — or they'll leave…
PacSun Goes All In With Influencers
The teen retailer used the remote luxury resort Amangiri as the backdrop for a July back-to-school campaign…
Emmy, Grammy Award Red Carpets to Become Shoppable
Partnering with Mavatar, FX Group will aim to monetize content from its award show portfolio.
Experts Agree: Customer Engagement Key to Retail Success
Data-fueled e-mail marketing, improved customer service and "moment marketing" can drive conversions.