Latest in Marketing and Promotion
Macy’s, Old Navy Garner Top Scores in ABX Ad Ranking for May
J.C. Penney, Macy's and Old Navy took the top spots in ad effectiveness for May.
Amazon Prime Day Marks Opportunities for Retailers, Too
Shoppers are becoming primed for spending on the splashy occasion from a variety of e-commerce sites.
Splashlight Program Offers Staff ‘Inspired Mentorship’ Program
Robyn Dutra, vice president of creative at Splashlight, explains.
WWD Recommends
Generation Z Still Shops In-store, Expects Efficiency
A new Fluent Commerce survey revealed that the demographic enjoys shopping in bricks-and-mortar, but demands…
American Express Joins Parley, Aims to Rid Ocean of Plastic by Using It In Cards
The venture will include a credit card manufactured from recovered plastic and a reduction in single-use…
Make Me a Match: Copenhagen ‘Speed-Dating’ Event Gets Mixed Reviews
Some suppliers are still waiting to make a deal following last month's Copenhagen summit.
Costa Rica Summit Seeks Solutions in ‘Unsustainable’ Fashion Industry
Omina, which is organizing the summit, believes that simple moves, and sharing ideas, will help people live…
Woolmark Unveils Advisory Council for International Prize
The prizes for men's and women's design and innovation will be awarded in early 2019.
Nordstrom, Saks Fifth Avenue Scored Top Spots in ABX Index for April
The ABX Index for April measured ad effectiveness exclusively for fashion retailers.
Canadian Millennials: Frugal Yet Financially Optimistic
The demographic leads dollar spend per trip — and is building its purchasing power.
Generation Z: Influential and Intuitive Fashion Shoppers
Marcie Merriman, executive director of business strategy and retail innovation at EY Advisory, explains.
LVMH Stores Generate 70 Percent of Group’s Greenhouse Gas Emissions
The luxury behemoth points to its network of 4,370 stores as the group's energy culprits.
H&M to Start ‘Take Care’ Initiative in Move Toward ‘Circular’ Model
The program will include services such as tailoring clothing from H&M.
David Beckham Raises Fashion Profile With New BFC Ambassador’s Role
Beckham will become ambassadorial president of the British Fashion Council, a newly created role.
Report: Latin America’s Digital Market Is Growing, Slowly
The shift signals that consumers are increasingly referring to mobile in the midst of a presidential election…