Latest in Marketing and Promotion
For Accessories Brands, Functionality Is Key
New stats from The NPD Group reveal that despite declining sales, pragmatic details can buoy fashion…
Walgreens, Kroger Among Top Retailers in March ABX Index Ratings
Walgreens, Kroger and Aldi are standouts in the ABX Advertising Effectiveness Index for March 2018.
LIM College Offers Online Bachelor’s Degree Program
The college will offer an online program for its fashion merchandising degree.
Selfie Made: Inside Revolve’s Influencer-Infused Coachella Experience
It's exactly as you thought and then some. Behind the endless gifting, parties and selfies of one of…
Jaguar, Land Rover Race Past Hermès in Brand Intimacy Ranking
The MBLM ranking is based on the "emotional connection" consumers have with brands.
Think Tank: With Generation Z, It’s the Gray Areas That Matter
Molly Logan and Taylor Clark, cofounders of Irregular Labs, explain.
Streetwear Still Strong Among Generation Z
Nike, Adidas, Supreme and Gucci rank as favorite brands of the demographic.
Fashiondex, LIM College Partner on Sustainability Conference
The summit will focus on how to deploy ethical operations and instill change within the fashion industry.
Think Tank: Communicating Through Color
Pantone's vice president and general manager, Adrián Fernández, discusses.
Programmatic Advertising to Reach $46 Billion This Year
Emarketer also said it sees mobile programmatic ad spending to reaching $32.78 billion this year.
Treat Yourself: Consumers Opt for Premium Products
Nielsen's latest research reveals that shoppers are opening their wallets for items that are perceived to be…
Generation Z Shares Insights About What Influences Them — In Their Own Words
The 400-plus page report includes essays, lists, data, videos and case studies aimed at decoding Generation Z…
The North Face Expands Focus on Women
A new ad campaign features female outdoor adventurers, as well as actress America Ferrera.
Consumer Preferences for Low Prices Fade While Desire for Better Experiences Rise
New research revealed that customers are increasingly drawn to brands and retailers that deliver unique…
Report: Wayfair, Levi’s Lead in E-mail Marketing Methods
Research conducted by Coherent Path revealed the retailers and brands that are deploying the most successful…