Latest in Marketing and Promotion
‘Culturescape’ Report Reveals Consumer Behavior Trends Impacting Business
The report, created by Clark McDowall, cites 2018 as the year of "The Great Awokening."
Social Media’s Evolving Role in Retail: Commerce, Product Testing
As social networks advance in features, so do consumer expectations of retailers in the space.
Kohl’s, Walmart and Kroger’s Take Top Spots in Ad Effectiveness for February
The top retailers tracked by ABX ran 465 new ads in February, which compares to 442 in January.
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Untuckit to Keep Stockroom as an Events Space
The concept was tested last week as a speakeasy for college basketball's March Madness.
Martinelli Joins Hugo Boss in Marketing, Communications Role
He will oversee all brand marketing as well as public relations.
Facebook Predicted to Lose 2.1 Million Millennials, Gen Z-ers in 2018
Emarketer's latest research reveals that younger social users are flocking to alternative platforms.
Consumers Are Evolving Rapidly, How Should Brands Respond?
According to Nielsen experts, brands will be most successful by proactively aiming to engage distracted…
Brexit Britain Sees Lackluster Spending From Consumers as Uncertainty Looms
Barclays reports half of consumers worry what the outcome of the negotiations will mean to their spending.
Vans Puts Engagement Twist on First Loyalty Program
The quintessential skater brand seems eager for more insights into its fan base.
Suitsupply Responds to Backlash to New Gay Advertising Campaign
The company lost 12,000 Instagram followers, but is embracing the "passionate dialogue" the campaign created.
Super Mario to Star at Bloomingdale’s This Spring
The partnership with Nintendo speaks to the popularity of Nineties nostalgia.
Roxy Looks to Recast Brand in Bid to Broaden Base
The women's action sports label has a new campaign pulling in not just board sport athletes, but more…
Macy’s, Kohl’s and Old Navy Score High in ‘Ad Effectiveness’ For January
Macy's, Old Navy, Kohl's and Kroger scored the highest ratings in advertising effectiveness for January.
Luxury Brands and the Chinese Millennial Consumer
Brands new to the Chinese market should focus their attention on having a mobile presence, says an expert…
Lenovo, Huawei Top List of Leading Chinese Brands
Kantar Millward Brown reviewed Chinese brands that are making waves in the global market.