Latest in Marketing and Promotion
Ralph Lauren Pushes to Digital Future
The hope is that the new digital platform will build quality traffic and grow revenue on its U.S. site.
Driven By Financial Stress, Millennials Tighten Purse Strings
A new study conducted by Bank of America, reveals one of the top reasons the demographic heavily hunts for…
Cheetah Mobile, Hypr Link to Attract Chinese Influencers
The influencer platform will aim to connect North American brands with cross-border social players.
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Walgreens, Amazon Take Top Spots in ABX Ad Ratings for December
Walgreens, Amazon and Kroger among top brands in "advertising effectiveness" for December 2018.
More Than 80 Percent of Chinese Consumers Shop on Mobile
The region is a largely untapped frontier for retailers and brands searching for new revenue channels.
Affluent Consumers Hunt for Deals, Too
First Insight's latest research revealed that shoppers — across income levels — are increasingly savvy to…
Think Tank: Marketers to Take Advantage of Mobile Video Advertising in 2018
Anne Frisbie, senior vice president of global brand and programmatic at InMobi, explains.
YMA Fashion Dinner Awards $1.4 Million in Scholarships
A crowd of 1,100 celebrities, models, fashion and retail executives supported the cause.
The Best Spring 2018 Ad Campaigns
All the details of the latest campaigns, from Kaia and Presley Gerber for Calvin Klein Jeans to Selena…
The Buyer’s Guide to British Fashion at Pitti Uomo
Belstaff, Barbour and Derek Rose are just a few of the U.K. brands about to make their mark on the upcoming…
Think Tank: Packaging as Brand Ambassador
Ken Chrisman, president of the product care division at Sealed Air, explains how online shopper experiences…
Invigorating Personalization Features Will Boost Consumer Loyalty
Basic customized efforts will increasingly wane in the face of hyper-relevant initiatives.
Facebook Messenger Year in Review: Video, Communities, Tons of Emojis
There were twice as many video chats in 2017, resulting in 17 billion real-time, digital tête-à-têtes.
Anya Hindmarch to Step Off the Catwalk and Shift to Consumer Events
The designer is planning to stage "happenings" four times a year instead of shows in February and September…
Consumer Trust in AI-Powered, Voice-Enabled Assistants Grows
Shoppers are increasingly referring to the technology, cementing it as a rising touch point for possible…