Calvin Klein has promoted Michael DeLellis to executive vice president of global integrated marketing and channel management.
DeLellis, who most recently served as senior vice president of media channel management, will manage marketing strategies for global markets and maintain the company’s vision and positioning when working with brand partners. He will continue to report directly to Calvin Klein’s chief marketing officer Melisa Goldie.
DeLellis joined Calvin Klein in 1998 as media manager and was later promoted to vice president of advertising for the Americas. In 2010 he became senior vice president of corporate advertising and in June 2012 he was named senior vice president of global advertising position for Calvin Klein and corporate media.
Emanuel Chirico, the chairman and chief executive officer of PVH Corp., which owns Calvin Klein, recently reported a sales uptick in the brand’s denim business.
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PVH is also focused on Calvin Klein’s underwear, which is now being sold in Urban Outfitters Inc. globally and Topshop in Europe. Earlier this month Calvin Klein released a limited-edition line of co-branded men’s and women’s underwear with Opening Ceremony.