Laminar has launched its latest spring summer 2025 collection—evolving from its origins as a Herno collection line into an independent brand within the Herno Group. Rooted in the Italian craftsmanship Herno is known for, the Laminar brand is a meeting of beauty and functionality, to create a collection embodying excellent craft and comfort.
The identity of the brand differs from Herno, by drawing its sartorial inspiration from its usage of materials and applied technologies, with the brand’s ethos of being “Designed for Motion. Built for Meaning.”
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Laminar is for the discerning individual with a global outlook across cultures, ideas, places and meaningful connections. Through the brand’s immersive experience, Laminar is made for those who love experiences — whether cultural or with nature — and emphasizes the concept of community on both a local and cosmopolitan scale.
Design, innovation and quality are cornerstones of the brand — thriving off of connections with nature, people and global unifying community values. Laminar merges cutting-edge innovation with timeless tradition in celebration of the brand’s elegance and purpose.
Emphasis on the quality of products and placing high value on research and technology is a major brand pillar. Moreover, the brand notes that Laminar is a lifestyle brand of modern wardrobe that has an adaptable aesthetic for life’s constant changes, transcending trends. Each garment and accessory in the collection is designed to mix together to create a dynamic look with a timeless aesthetic, focusing on the fabrics and workmanship put into each item’s design and functionality. Notably, the brand’s codes are clean lines, meticulous details and quiet modernity to align with the contemporary needs
and sustainable values of today’s world.
Buyers can discover Laminar through the brand’s campaign Jan. 16 through March 3.