John Legend is getting into the holiday spirit with a pop-up in Los Angeles.
It’s to showcase his brand Loved01 (pronounced “loved one”), the unisex skin and body care company he launched in February. Teaming with Thirteen Lune, the activation will be open at the retailer in its brick-and-mortar location in Larchmont Village at 120 North Larchmont Boulevard through January.
“I’m so excited to launch Loved01 at Thirteen Lune,” Legend said in a statement. “Our brands share a mission of centering the needs of those with melanin-rich skin and of amplifying diverse founders. This partnership is a natural fit and I look forward to expanding access to Loved01 products.”
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Thirteen Lune was founded in December 2020 by entrepreneurs Nyakio Grieco (creator of Nyakio Beauty and Relevant: Your Skin Seen) and Patrick Herning (of size-inclusive fashion site and brand 11 Honoré) as an inclusive online beauty platform offering Black- and brown-owned brands. They opened their first physical location in a 1,700-square-foot space early this year.
“The addition of Loved01 is an exciting expansion for our brand collective,” Grieco offered. “What John and his team have built not only aligns seamlessly with the values of Thirteen Lune but also brings a unique perspective that enhances our commitment to fostering discovery and inclusion. We’re excited to continue partnering with a diverse community of brands and broad spectrum of voices in the ever-evolving landscape of beauty and beyond.”
Launched with six stock keeping units ranging in price from $10 to $15, Loved01 is also found at Loved01.com, CVS Health and Walmart.